Christy is compelled to pursue complete, holistic consumer experiences. Her mind searches far beyond the printed page, a website or a television screen. She’s constantly thinking about non-traditional consumer encounters. And she doesn’t just dream it up. She executes the big idea.
When a client asked RED to help promote the opening of a community recreational centre, they were likely expecting informative posters pinned on bulletin boards. Instead, Christy led a team to create a vending machine that gave out gifts to passers-by who participated in creative activities and exercises displayed on the machine’s video screen. InspiRED.