Randy Cronin - Director of Strategy, Partner

Randy Cronin

Director of Strategy, Partner

Randy is the brain.

He oversees the strategic path to discovery for our clients’ brands. And he finds his inspiration from the consumer. Randy will use every means possible to unearth consumer insight with a myriad of research tools at his fingertips. Only then, will he lend his 30 years experience to add intuitive flesh to those findings.

“I partnered with Lori because of her devotion to consumer inspiration. As someone who worked client side for many years, it was a refreshing creative perspective and agency differentiator,” offers Randy.

Aside from overseeing strategic planning, Randy also provides keen business counsel to RED’s most senior clients. His involvement with government and his understanding of multi-stakeholder administrations makes him a coveted resource at the highest levels.

Randy has lent his brainpower to EPCOR, Canadian Western Bank, TELUS, The City of Edmonton, Government of Alberta, Western Canada Lottery Corporation, and the Climate Change & Emissions Management Corporation.