An award-winning designer, entrepreneur and community builder, Lori is the driving force behind RED. She is passionate about redefining marketing, and she challenges her team to demonstrate truly consumer-inspiRED leadership by putting consumers front and centre in the creative development process.

With over 35 years in the marketing communications industry, Randy’s experience working with government, not-for-profit, corporate and retail clients is an invaluable resource. He leverages his knowledge to support the team in defining and articulating strategy, as well as understanding audience needs, motivations and behaviours.

As RED’s digital lead, Shane provides guidance on best practices for the use of technology including interactive engagement platforms, social media, content strategy, user experience, SEO, application and web development. He has extensive experience working with major agencies across Canada over the past 25 years.