Alberta Innovates

Shifting perspectives

Alberta Innovates is Alberta’s innovation engine, driving exploration and transformation to help Alberta reach new potential. RED worked with the client to articulate and bring the brand to life across multiple channels, establishing a fresh, dynamic look and brand voice.

All expressions of the brand, from advertising and the website, to promotional items and digital displays, to postcards and business cards, demonstrate some form of transformation, prompting the viewer to initially think or see one thing, then leave them with an entirely different point-of-view and understanding.

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