logo
  • WORK
  • SERVICES
  • ABOUT
  • KUDOS
  • CONTACT

Inventures Unbound

Orchestrating and marketing an international virtual event

In the wake of the global COVID-19 pandemic, RED worked closely with Alberta Innovates to quickly devise, brand and set up the technology for a virtual event to replace the annual live Inventures conference.

In conjunction with the stakeholder team, RED shortlisted technology platform options to deliver a virtual conference experience. Within two weeks of the pandemic being declared, we had a path forward from strategic marketing shifts to a complete virtual delivery process, including branding and infrastructure. The result was a successful 2-day virtual broadcast attended by more than 1,000 people, featuring over 30 sessions delivered live.


Share

© 2023 RED The Agency | All rights reserved | Contact Us | LinkedIn | Privacy

Privacy Preference Center

Privacy Preferences