Branding innovation

RED developed a comprehensive brand identity system and creative platform for Inventures, the annual conference sponsored by Alberta Innovates. The brand developed for this signature event captures the dynamic and transformational nature of a gathering that attracts innovators, investors and global thought leaders. Branding has been applied across all touchpoints, from the website, to signage and marketing materials, to conference lanyards.

RED also serves as the marketing partner on the Inventures team, responsible for event promotion. The 2019 conference attracted a record 4,000+ attendees from 36 countries.

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